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Philippine Business Story

A Filipino Family Business Story: How Our Small Beach Business Became a Legacy By Joanna Vidal A photo of an aerial view of our village and nearby areas, showing the seaside and the river that connects to the sea.  (Photo credit to the owner.) Welcome Back, My Dear Readers! Today’s blog post is extra special—it’s deeply personal, nostalgic, and close to my heart. I’m sharing the story of our family business back home in Pangasinan, Philippines. If you’ve been following my journey, you already know I’m a proud Filipina, born and raised in a small seaside village. My childhood was filled with simple joys and the kind of life where every family member played a role in helping make ends meet. We didn’t have much, but we had each other—and the ocean. One of the most unforgettable parts of my childhood was helping with our small beachside business: renting nipa huts (locally called kubo) to day-trippers and vacationers. These weren’t fancy resorts—just humble bamboo cottages with thatche...
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The Hope Voyage: A Journey of Giving and Discovery From the UAE to Oman—and beyond, toward Yemen

The Hope Voyage: A Lifetime Experience By Joanna Vidal Breakfast at the camp It all started unexpectedly. Due to the nature of my work, I found myself in a meeting with my boss—who’s also my mentor—and an American man named Mike. At first, I assumed it was about our usual culture and heritage projects, since that’s what we normally work on. As the conversation unfolded, Mike started sharing stories about his own work. He had some idea about our projects too, though not in detail.  Later, I found out that Mike Metzger is a freelancer who has worked on various initiatives, including collaborations with government institutions in Abu Dhabi. But what truly stood out was his deep passion for humanitarian work. Over coffee and casual conversation, he opened up about a vision close to his heart—a project called “The Hope Voyage.” It was more than just a desert expedition; it was a mission to raise awareness and funds for the people of Hadramout, Yemen. His goal was to help dig water wells...

Natural Protein Hair Treatment at Home (Budget-Friendly & Effective!)

  Natural Protein Hair Treatment By Joanna Vidal Hi beautiful people! I’m Joanna, and if you’re like me to share my way—dealing with frizzy, dry, or damaged hair on a tight budget—you’ll love this easy DIY hair treatment. I’ve tried many store-bought products, but nothing beats the magic of natural ingredients straight from the kitchen. In this blog, I’m sharing my go-to one-ingredient treatment that brings life back to my hair—without the salon price tag. Why Natural is Better I believe that self-care doesn’t have to be expensive. While salons offer amazing treatments, they can also cost a lot of money and time. So why not give your hair the same love at home using safe, affordable ingredients? Today’s star ingredient: Mayonnaise! Yes, mayo isn’t just for sandwiches—it’s packed with protein, natural oils, and vitamins that help strengthen and moisturize hair. What You’ll Need: 2–3 tablespoons of mayonnaise (any brand or homemade) A small bowl Wide-tooth comb or brush Hair clip Hai...

Finding Beauty in the Boarders: A Personal Journey Through UAE and Oman

By Joanna Vidal A road with mountain views in Oman Exploring and discovering the cultures of other countries has always been one of my greatest interests. Let me give you a brief background about the United Arab Emirates (UAE) and the Sultanate of Oman. From what I’ve learned through conversations and online research, many years ago, the UAE was once a part of Oman. Due to certain circumstances, they eventually separated. Later on, the seven Emirates—Abu Dhabi, Dubai, Sharjah, Ajman, Umm Al Quwain, Fujairah, and Ras Al Khaimah—united and formed a federation, officially becoming the United Arab Emirates in 1971. The UAE experienced an economic boom with the discovery of oil, followed by rapid growth in trade and tourism. One of the country’s most iconic landmarks, the Burj Khalifa, was built as a symbol of its success. It is globally recognized as the tallest building in the world. Today, the UAE is one of the fastest-growing economies—not only in Asia but across the globe. On the othe...

UAE to USA: The Smithsonian Folklife Festival 2022

By Joanna Vidal A photo of me at the National Mall where the Festival was held. My Experience at the Smithsonian Folklife Festival: Representing UAE Heritage The Smithsonian Folklife Festival, established in 1967, is one of the largest cultural events in the world. It takes place annually on the National Mall in Washington, D.C., and typically runs from June 22nd through the 4th of July, overlapping with U.S. Independence Day. After a two-year pause due to the COVID-19 pandemic, the festival returned in 2022 with renewed energy—and I was honored to be part of it. That year’s theme was “UAE: Living Landscape | Living Memory,” with the United Arab Emirates as the featured country. The event highlighted the UAE’s rich history, heritage, culture, and traditions. It was sponsored by several governmental organizations, most notably the UAE Ministry of Culture and Youth, and supported by the UAE Embassy to the USA. As someone who has worked in the heritage field for nearly eight years at this...